SOFT POWER: The Means to Success in World Politics

Research :: Full Bio :: Publications :: Profile Home

Contents:
Preface
1 The Changing Nature of Power
2 Sources of American Soft Power
3 Others' Soft Power
4 Wielding Soft Power
5 Soft Power and American Foreign Policy

Publisher:
Public Affairs Press

Publication:
March 2004

ISBN:
1-58648-225-4

Reviews:

Commentary:
Download Real Player

Op-eds:

More Info:
Kennedy School Virtual Book Tour
Video Clip | Download Real Player

Advance Acclaim:

"More than ever, the United States needs the support of other countries and peoples, especially moderate Muslims. In Soft Power, Joe Nye explains in his usual lucid way, how we can do a better job presenting our case and making our policies more attractive to others."
-General Brent Scowcroft-

"American leadership depends upon our ability to persuade and attract, not just command and coerce. America's 'soft power' - the power of our culture and values - must be clearly reflected in our foreign policy and public diplomacy. Soft power cannot be squandered, or we could lose the next generation of the world to anti-Americanism and radical politics. Joe Nye provides the intellectual framework, as well as clear-eyed policy recommendations, for sustaining American leadership in the 21st century."
-U.S. Senator Chuck Hagel-

"When Joe Nye introduced the phrase 'soft power' a decade ago, it transformed our way of analyzing global affairs. In this important new book, he explains why this concept of galvanizing influence through the powerful attraction of our culture and ideals, rather than merely through the hard power of our military and economic muscle, is more crucial than ever in a world defined by information flow and threatened by terrorism. With clear examples and brilliant analysis, he shows how the squandering of our soft power has been America's most dangrous failure. Everyone who hopes to see our values prevail should read this book."
-Walter Isaacson-
author of Benjamin Franklin: An American Life, and president of the Aspen Institute